Filmed at Les Studio in Bathurst, Toronto, I approached this project by focusing on the core to the salon’s presence within the LGBTQ+ community.

For the Bathurst location, I focused on aligning the visuals closely with the brand’s identity, drawing from the logo and the consistent LED signage featured across their space and online presence. This was enhanced through After Effects using a subtle neon glow and masking to highlight key products and services while reinforcing the brand’s aesthetic.

Audio played a key role in the transition into the salon, emphasizing the energy and personality of the space as the viewer is brought inside. The video showcases a range of styles from different stylists, including fades, short cuts, layered looks, color work, and full transformations to capturing both the versatility and creativity of the team.

Filmed and edited

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