Filmed at Les Studio in Ossington, Toronto, this project captures the vibrant, inclusive energy of the LGBTQ+ salon and barbershop.

I used a vibrant color palette and upbeat music to mirror the brand’s welcoming space and expressive atmosphere, making the video feel as lively as the environment itself.

To enhance the storytelling, I incorporated motion graphics in After Effects, using the logo as a transition to bring viewers into the space and introduce the title in a cohesive, branded way. The video performed strongly, gaining traction through shares and new followers, and led to a follow-up shoot at a second location on Bathurst.

Creative Direction, Filming, Editing & Motion Graphics

Filmed and edited

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